Social information processing theory Essay Example | Topics and Well Written Essays - 1000 words

Social information processing theory - Essay Example Many different theories of communication have also sprung up to make the subject of communication more academic and easier to study and understand. One of these theories, which also transcends into a form of communication is the social information processing theory proposed by Joseph Walther in 1992 (Hissam and Daniel, 2009). In this essay, there is a critical analysis of the theory in terms of how online communication relationships may be established, the differences that exists between computer mediated communication, as well as the strengths and weaknesses of computer mediate communication. Online Communication Relationship One of the fundamental aspects of the social information processing theory is the use of online communication. Indeed, the advancement of technology has made online communication a very common phenomenon of late. Through devices such as smart phones, laptops, desktop computers and tablet computers, people use the internet to interact with one another. A unique feature of online communication is the kind of relationship that is established between two people communicating. ... on, as per son offered several avenues to send and receive information including the use of verbal communication, video calling, text messaging, pictures and the kind. All of these avenues help in making relationships forth coming and effective (Humphrey, 2001). The only hindrance identified with online communication relationship is that it trust and interpersonal relationship development takes a very long time to develop. This is because in most cases, there are very few things that can be learnt about people involved in the communication at a time and so the need to be sluggish in developing interpersonal relationship has always been advised. New technology and computer mediated communication Comparatively, computer mediated communication and for that matter social information processing theory has become better than it used to be in 1992 when it was first proposed by Joseph Walther. The reason behind this is the indulgence and evolution of new technology, most of which has come in the form of internet assisted information sharing. Examples of such new media include authoring tools like internet blogs, social information aggregation such as scratchmysoul.com and collaboration tools including the Wikipedia (Humphrey, 2001). Other forms of new technology that has enhanced computer mediated communication is tagging systems like Flickr and collaborative filtering such as Yahoo Answers. But of all these, social networking could be said to be the most influential towards the advancement of computer mediated communication. When it started newly, social networking was used only on a friendship communication but today the trend has changed such that social networking is used by almost every organization and institution that matters for communication purposes. Computer

Economics Article Example | Topics and Well Written Essays - 500 words

Economics - Article Example About $607bn (Â £380bn) of investments and tax increases are intended, including decline in the defence finances, the end of a employee tax celebration, transform to Medicare stipend and elevated individual taxes. The poorer are positioned to drop child and earnings credit, but Mr. Obama has made less references to other portions of the incentive deal is set to end ahead of tax cuts. The fiscal cliff is about to give results because Congress is unsuccessful to arrive at a deal on shortage following a stand-off above the US debt at maximum levels in mid-2011 (Wible 74). Congressional Republicans have alleged ever since previous weeks US elections that they are released to elevating income by tax alterations and finishing loopholes, but resist tax increase on the rich. The president has always resisted expanding the Bush-age tax cuts for wages over $250,000 a year, but confers into Republican claims in 2010 when the tax cuts were previously reconsidered for restoration. Mr Obama would not like this to happen again. He told that he was positive that the White House and Congress could arrive at an agreement to evade the "fiscal cliff", as the US financial system could not have the funds for it. He proposed the quick expansion of all the dying tax cuts apart from the top prices, tracking a more complete alteration of the tax code as well as several of the US largest profited programmes, together with the Social Security in 2013. In doing so, he detach himself from his personal party who want mutual tax increases and cuts to occur as it is an arrangement to give Mr. Obama a better negotiating position. Doing this would generate more doubt in the financial marketplaces. House Speaker has programmed a reaction to Mr. Obama, as the White House intended to assemble the congressional leaders, when in cooperation they are anticipated to

Save Our Environment Essay Example for Free

Save Our Environment Essay A very good morning to my teachers and my fellow students. I am here today to give a speech about our role to ‘save our environment’. Today, when environment is being polluted so vigorously, everyone has only one question on their mind that is how to save environment from being polluted. The strongest way to protect environment is save trees. Trees play an important role to keep air clean. If there will be no fresh air available then how will human beings, animal, and birds survive? Therefore, a clean environment is the need for every living object on this earth. Many big organizations, schools, colleges, and NGOs are taking initiatives to save trees for a better future, clean air, and unpolluted environment, in short healthy life for living objects. Nowadays, trees are being cut with a great speed for full filling daily needs of human beings. You might have noticed that as the number of trees is reducing disasters are being continuously increasing, which is ultimately leading into high death rate. A big part of the trees is cut to make paper to help us do our personal and official works. If the use of paper will be minimized then we can save a large number of trees from being cut, which leads into healthy and clean environment that is fresh air and healthy life. One of the biggest initiatives to save trees is to promoting the use of paper less media like mobile phones. It is really a great idea to use paperless media to minimize the use of paper. Another initiative, which has been taken by schools, colleges, and universities in the increase in online examinations. Finally, i hope that one day we could be a responsible human being, we all need to take some initiatives to protect environment and to save trees to live a better life. That is all, thanks for listening.

Changing Impressions: A Sydney Carton Character Analysis Essays

They say a first impression is everything. However, I’ve found that these aren’t reliable. Some people cover their true feelings, trying to be tough. You never know what’s going on in people’s lives when you first meet them that causes them to act differently. And sometimes, we just make inaccurate assumptions. This is also true of things in literature.   Ã‚  Ã‚  Ã‚  Ã‚  In Charles Dickens’s novel â€Å"A Tale of Two Cities,† and in all his novels, he wants to confuse people to keep them reading. He creates complex characters who change over time, or rather just gives us more information influence our decisions our opinions. One of these complex characters who Dickens brings out in different light later is Sydney Carton. In the beginning of the story, when he is first introduced to us at Charles Darnays’ trial, we only see his outward actions, and none of his feelings. All we see of the man is that he appears to be a sloppy drunk, and quite the good-for-nothing loser. He spends the entire period during the trial staring at the ceiling with his eyes glazed over, never speaking once because he’s too drunk to do so. We later see that him after the trial, at a restaurant with Darnay. He does nothing other than drink. He orders glass after glass of wine, getting as drunk as possible. One wonders if he ever does anything else. He is rather mean to Darnay after the man thanks him profusely, and continues to drink. We see that not only is he a drunk, he’s a mean drunk. And then after Darnay leaves, Carton covers his head, lays down on the table, and tells the waitress to wake him at ten P.M. as he passes out. It almost implies he has nowhere else to go, but mostly just tells a reader that he has nothing better to do. We also see him at his law partner Stryver’s house, working late night hours as he drinks still more. It would seem that Stryver pulls Carton’s dead weight around to help him for some reason, and a reader wonder why Stryver does this. Stryver speaks of ambition and drive, and we can clearly see by comparison that Sydney has none. IT seems has no will to live, but rather stays alive only for his next drink. We later see him wondering around town like a vagrant, stumbling back to his house in the early morning hours. We arrives there, Dickens poetically that he cries himself to sleep. This is where one’s opinion of him first begins to chang... ...ding to this interpretation, the bright prophecies of better times ahead are basically Dickens' way of copping out, of pleasing his audience with a hopeful ending. If Sydney Carton's motives seem complicated to you, try stepping back and viewing him as a man, rather than an influence on the story. He's a complex, realistic character. We see him so clearly, working early morning hours on Stryver's business, padding between table and punch bowl in his headdress of sopping towels, that we're able to feel for him. Have you ever known someone who's thrown away his talent or potential, yet retains a spark of achievement, as well as people's sympathy? That's one way of looking at Sydney Carton. However you view him, though, is how Dickens meant it. He meant for his stories to be controversial and confusing; he loved it when his characters were complex and hard to understand. He felt he himself was this way, and made his characters modeled after him. But I know that after reading this book, I will check my first impressions and not really form too much of one before I see what’s really going on. And the next time I meet someone, I’ll remember that first impressions aren’t everything.

Nature of thought

Thinking: the activity of the brain that can potentially be communicated. Inform thoughts become your words become your actions become your habits become your character become you. † (Gary R. Kirby and Jeffery R. Godparent, Thinking, 2007) What makes human thinking unique is the fact that our thoughts are made up of language. Language allows us to see things differently by channeling our thinking and perceptions. Our thoughts are influenced by the language we use to describe them.The languages we use may too be influenced by personal barriers. Personal barriers include self- serving biases, cognitive distortions that put us in a favorable position. Stereotypes, being biased toward members of a certain group. Emotional influences also effect and inspire human thought. Emotion is what differentiates human beings from animals. We as humans think to communicate, using different languages that are influenced by barriers based upon memories. Memory plays an important role in thinking . Without memory we can't think. According to Richard Paul and LindaElder, Journal of Developmental Education, â€Å"Everything we learn is related to everything we learn and learning things in relation to each other makes each of the things we learn more memorable, more intelligible, and more useful. † Without memory we'd have no future to imagining and no past to consider. Getting an adequate amount of sleep is essential to the critical thinking process. Sleep debt can negatively affect our mood, motivation, memory, decision making, concentration, problem solving, and logical thinking (Corer, 1996). So in order to think big we must stimulate the brain with intellectual activity and enhance our memory.Enhancing memory includes making information meaningful, by associating new information with what we already know well, by using mnemonic techniques and by repetition and practice. Listening to the recollections of others and being open to the possibilities. Finding relevance o f the information, how it relates to our lives, increases its meaning and makes it more memorable. Now let's use my memory. I can remember when I found out I was pregnant with my first child. I thought I had gotten sick. I didn't feel well, very low amount of energy. Well I was sick, but it wasn't the sickI was thinking where I could go buy something over the counter and it be gone in a few days. I was suffering from morning sickness, the nauseous feeling a woman's body goes through in the first trimester of pregnancy. The difference in my thoughts and reality was that a baby was coming. A child, a life changing experience. I had all kinds of thoughts going through my head. First, I had to acknowledge that I was soon to be called â€Å"Mommy'. Which then lead to other thoughts like if I was good enough to be parent at the age of 22. I thought what my family would think of me being that I as still young and not married.I was concerned on what the father of my child would say when I told him. After informing my family and accepting this important role that was coming into play. I began taking prenatal classes to educate myself on being a mother. I enrolled in college and begin taking Early Childhood Education courses. I learned that having my daughter pushed me into the field of working with children and having a passion for the work that I do. In the beginning I was nervous, worried about what others would think of me. Encapsulation was a personal barrier s I was raised to believe that one should be married before she has a child.My emotions were out of control the first couple of months as I thought to myself that I wasn't fit for the circumstances. After all that I have to say that I am a wonderful mother despite all my fears and that my thoughts from then have influenced and encouraged me to believe that can handle all situations, and to see something good out of anything that we are faced with.

The True Metamorphosis.. Franz Kafka Owns A Part Of The

The True Metamorphosis. Franz Kafka owns a part of the human emotional spectrum, which the world can now call the Kafkaesque, a term for someone who exhibits nightmarish qualities of Kafka’s fictional world (Franz Kafka). Kafka’s twisted world is in no way pleasant, very Kafkaesque. It feels like a nightmare, and yet it is a place where many people, if only for a moment, will end up. Kafka’s most appreciated piece of literature, â€Å"The Metamorphosis,† creates an extension of Kafka’s life through the story’s setting, the job that Gregor must work, and the abuse Gregor endures from his father to create the theme of isolation. From the very start of the story, there is a distinct correlation to Kafka’s own personal life. The setting of â€Å"The†¦show more content†¦Ã¢â‚¬Å"Tragedy shaped the Kafka home. Franz s two younger brothers, Georg and Heinrich, died in infancy by the time Kafka was 6, leaving the boy the only son in a family...Kafka had a difficult relationship with both of his parents. His mother, Julie, was a devoted homemaker who lacked the intellectual depth to understand her son s dreams to become a writer. Kafka s father, Hermann, had a forceful personality that often overwhelmed the Kafka home† (â€Å"Franz Kafka†). Basically, Kafka’s biography states that the Kafka household experiences misfortune and lacks the family values of acceptance, patience, and love. The quote also shows that Kafka is not close to his loved ones, in fact, it is as though Kafka is the black sheep in the family. Gregor also experiences the inability to form a bond with his family. The Samsa apartment contributes to the growth of family relationships that unifies them, excluding Gregor. â€Å"...his parents...appreciated his sister’s efforts, whereas previously they’d often been annoyed with her for being, in their eyes, somewhat useless. But now both father and mother had fallen into the habit of waiting outside Gregor’s door while his sister cleaned up the room, and as soon as she emerged she would have to tell them every detail of the room’s condition, what Gregor had eaten, how he’d behaved this time, and whether he’d perhaps shown a little improvement† (Kafka 333). On one hand, the quotation supports how Gregor’s transformation is the sparkShow MoreRelated Comparing Franz Kafka and Gregor Samsa in The Metamorphosis Essay1549 Words   |  7 PagesSimilarities between Franz Kafka and Gregor Samsa in The Metamorphosis It is unusual to say the least to open a book and the first line is about the main character waking up as a large insect. Most authors’ use symbolism to relate the theme of their work, not Franz Kafka. He uses a writing method that voids all aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses theRead MoreThe Existential Isolation And Biopsychological Change1519 Words   |  7 PagesAn Analysis of the Existential Isolation and Biopsychological Change in The Metamorphosis and â€Å"Letter to my Father† by Franz Kafka and Unwelcome Visitors† by Tessa Farmer This literary and art analysis will define the correlation between the writings of Kafka and the installation art of Tessa Farmer’s in relation to the themes of existential isolation and biopsychological change. 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Over the years, he had worked himself into both physical and mental exhaustion. Gregor was the sole provider, and eventually his family grew less appreciative of him. His relationship with his family had gone south. They were no longer as close, and it were asRead More Franz Kafkas Life Reflected in his Work, The Metamorphosis Essay2398 Words   |  10 PagesFranz Kafkas Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poeticRead MoreExistentialism And How This Philosophical Theory Has Developed Over The Years1443 Words   |  6 Pagesprecursors of this movement. Other major philosophers like Albert Camus, Jean-Paul Sartre and Martin Heidegger also deny any association with the movement yet their work is pivotal in bringing this theory to the world. Writers like Fyodor Dostoevsky, Franz Kafka also discuss this theme in their work, thus creating literary work on existentialism and developing this theory further. Existentialism taken up by Jean-Paul Sartre, Albert Camus, and Simone de Beauvoir in the 20th century in their literary worksRead MoreMr Samsa Existential Ideal: Metamorphosis by Franz Kafka1071 Words   |  5 PagesFranza Kafka wrote one of his most popular books, The Metamorphosis, during the literary period and movement of existentialism. His novella stresses many existential ideals. The most predominant ideal that is seen through Gregor Samsa and his father in The Metamorphosis is that choice is the opportune of the individual. One’s ultimate goal in life is to successfully find a homeostasis between work and leisure. It is through the character development of the father of Gregor Samsa that we see the acquisitionRead MoreGregor Samsas Metamorphosis in The Metamorphosis by Franz Kafka1271 Words   |  6 Pagesare unable to develop this bond with their family members, they tend to feel alone and depressed. In the novel The Metamorphosis by Franz Kafka, Kafka describes t he theme of alienation and its negative effect on people and their relationships with the people around them. This theme can be shown through Gregor Samsa, the main character in The Metamorphosis. After Gregor’s metamorphosis, or transformation, he is turned from a human being into a giant bug which makes him more and more distant from theRead More Essay on Metamorphosis of the Family in Kafkas Metamorphosis1868 Words   |  8 PagesMetamorphosis of the Family in Kafkas Metamorphosis      Ã‚   In Franz Kafkas Metamorphosis, the nature of Gregor Samsas reality changes insignificantly in spite of his drastic physical changes. 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The Merger Of Daimler Benz And Chrysler Finance Essay - Free Essay Example

Sample details Pages: 7 Words: 2184 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? 1 INTRODUCTION Both mergers and acquisitions are attempts from companies just in order to combine their strengths so to achieve synergistic benefits. Two companies combine to form a new company in a merger. In an acquisition, one company takes over the other in terms of ownership or management. Don’t waste time! Our writers will create an original "The Merger Of Daimler Benz And Chrysler Finance Essay" essay for you Create order Mergers and acquisitions can create economies of scale, in which costs of similar functions can be reduced. Cost per unit of output can reduce as well with increased output bringing down the cost per unit to be produced. Investors are happy with the notion that the merger or acquisition will give the company added strength and benefits. One plus one makes three: this equation is the special alchemy of a merger or acquisition. The key behind buying a company is to create shareholder value over and above that of the sum of the two companies. Two companies together are more valuable than two separate companies a main reasoning behind MA. This rationale is particularly alluring to companies when times are tough. Companies that are strong will act to buy other companies to create a more competitive, cost-efficient company. The companies that will come together hope to gain a greater market share or achieve greater efficiency. These are the potential benefits, because of which target companies will often agree to be purchased when they know they cannot survive alone. https://www.investopedia.com/university/mergers/ In todays challenging business environment, companies must continuously acquire knowledge and expertise, gain new product and service capabilities, and expand market share in order to attain a critical mass in an increasingly competitive and volatile economy. A number of companies are turning to mergers and acquisitions (MAs) to help achieve these objectives. Determining whether to purchase another business, or to merge to form a large and perhaps quite different company, is one of the most important decisions and management is called upon to make. The right acquisition at the right time can be a shortcut to expansion, increased profitability, and a new direction for the business. With a single act, the acquiring company may accomplish growth which would have been impossible or which, at the very least, would otherwise have taken many years of investment and hard work. However, a bad decision can be fatal, often stretching the acquirers financial, managerial and other resources beyond their capacity, causing the entire structure to fail. An acquisition decision is, therefore of extreme importance. Even if growth through acquisition or merger is a good idea, choosing the right acquisition candidate and completing the acquisition process are difficult and risky steps. Most acquirers evaluate numerous potential acquisition candidates for each transaction they actually consummate in order to be successful (Joseph M Morris, 1998). For many companies, the acquisition itself is the easy part; the more difficult task is to successfully integrate the newly acquired company within the organization. Beyond the tactical aspects of determining which employees will now report to whom and which facilities will remain open and which will close, a merger or acquisition involves integrating more strategic aspects, one of the most imp ortant of which is the creation of a corporate culture (Jossey Bass, 1998). From nineteen ninety onwards there is an increasing trend of mergers and acquisitions. Due to globalization it has also encouraged cross border mergers. This report looks at the merger in an automobile company, Daimler-Benz with Chrysler, which took place in 1998. 1.1 DAIMLER-BENZ AND CHRYSLER: THE MERGER On May 7, 1998, Daimler Benz and Chrysler announced their merger agreement, in a $48 billion share-for-share exchange affected with a new global registered share facility with a new name DaimlerChrysler (DCX). The merger became effective in November 1998 and on the 17th of that month, through a business combination of Daimler Benz and Chrysler to create a global, diversified manufacturer and distributor of automobiles, diesel engines, aircraft, helicopters, space and defense systems and other products and services. The DaimlerChrysler AG Global Registered Shares (GRS) simultaneously began trading on twenty-one markets around the world, including Frankfurt and New York. The shares are traded, quoted and settled in U.S. Deutschmarks or Euros in Frankfurt and dollars in New York. Daimler shareholders got about 55% of the new company and Chrysler shareholders got about 45% because Daimlers market capitalization was greater than Chryslers. (G. Andrew, 2003) 1.2 COMPANY BACKGROUND: DAIMLER-BENZ Daimler Benz was founded in 1895 in Stuttgart, Germany, and by the 1980s; it had become one of its largest industrial companies with 1997 revenues of DM 124 billion. Its market capitalization was $36 billion on December 31, 1997 and net sales were over $68 billion. The company had over 550,000 shareholders with its shares distributed across 14 stock exchanges around the world, including the New York Stock Exchange (NYSE) as ADRs since 1993 ( Radebaugh, Gebhardt and Gray 1995). Daimler-Benz and its consolidated subsidiaries operated in four business segments: Automotive (Passenger Cars and Commercial Vehicles), Aerospace, Services and Directly Managed Businesses World scope Database Global Researcher (Update 36, April 1999). Daimler-Benz was primarily active in Europe, North and South America and Japan. In 1997, approximately 33% of Daimler-Benz revenues was derived from sales in Germany, 25% from sales in other member states of the European Union and 21% from sales in United States and Canada. 1.3 COMPANY BACKGROUND: CHRYSLER Chrysler was incorporated under the laws of the State of Delaware on March 4, 1986, and is a surviving corporation following merger with number of its operating subsidiaries, including a predecessor corporation which was originally incorporated in 1925. Net sale in 1997 was $61 billion, and its market capitalization was $23 billion on December 31, 1997. 135,000 shareholders held the shares worldwide and its shares were traded worldwide, including Frankfurt, Berlin and Munich in Germany. Chrysler and its consolidated subsidiaries operated in two principal industry segments: Automotive Operations and Financial Services. Automotive Operations included the research, design, manufacture, assembly and sale of cars, trucks and related parts and accessories. Substantially all of Chryslers automotive products were marketed through retail dealerships, most of which were privately owned and financed. Financial Services included the operations of Chrysler Financial Corporation and its co nsolidated subsidiaries, which were engaged principally in providing consumer and dealer automotive financing for Chryslers products. Chrysler was manufacturing, assembling and selling cars and trucks under the brand names Chrysler, Dodge, Plymouth and Jeep, and related automotive parts and accessories, primarily in the United States, Canada and Mexico. Chrysler was producing trucks in pickup, sport-utility and van/wagon models, which constituted the largest segments of the truck market. In 1997, although most of its vehicles were selling in North America, but it also participated in other international markets through its wholly owned subsidiaries in Argentina, Brazil, Venezuela, Taiwan, Korea, Japan, Thailand, Egypt, Austria, Italy, France, Belgium, the Netherlands and Germany, a joint venture in Austria, and through minority-owned affiliates located in china and Egypt. 1.4 REASONS FOR DAIMLER CHRYSLER MERGER: Jurgen Schrempp, the CEO of Daimler-Benz touted the merger between Daimler-Benz and Chrysler as being a merger of equals (Gibney,Frank Jr,1999). It was the largest industrial merger in history and was being analyzed by the world to see if the Germans and Americans could regain their global prominence and compete more effectively with the Japanese. At the time of the merger, Chrysler was the most profitable of the Big Three U.S. automakers (Pfeffer,Jeffrey, 2003) The merger was motivated by the following reasons. One, Chrysler wanted to re-enter the European market with a strong position. Two, there was too much U.S. manufacturing capacity with a large number of smaller plants and it was estimated that the merger would force some these plants out of business. One of Jurgen Schrempp long-term goals after merging with Chrysler was to strengthen the companies position in the growing Asian market. Integrating some of the lean and flexible ways of Chrysler into the traditi onal, engineering- driven Daimler-Benz culture was seen as a major benefit of the merger. Chrysler was known for its approach, where speed and ingenuity were prized. Teams of engineers, designers, production and marketing people were organized around common platforms. Freed from corporate bureaucracy they could produce imaginative designs quicker and much more efficiently. On the other hand, Chrysler could use some of the German self-discipline and engineering and quality focus. One of the real benefits to us is instilling some discipline that we knew we needed, but werent able to inflict on ourselves, said a Chrysler executive (Daimler Chrysler Crunch Time,September, 1999). 1.5 EARLY ATTEMPTS AT MERGERS: Daimler-Benz Edzard Reuter, the previous Daimler-Benz Chairman, had pursued the vision of an integrated technology concern. Under his leadership the company had expanded into financial services, the aircraft industry (Fokker, Dornier), a large conglomerate itself (household goods, automation technology, office automation and railway equipment). When Schrempp took over in May 1995, financial performance of the company had seriously declined. Taking shareholder value management to heart, his first task was to rationalize and streamline the Groups non-auto businesses. At the same time, he pushed forward several new projects in the car business. In preparation for a major change of strategic direction Schrempp had Daimler-Benz adopt US GAAP accounting principles and listed the company on the New York Stock Exchange. Furthermore, he reorganized Daimler-Benz into a holding company, thereby providing the structural conditions for merging with a large player. However, groundwork for possible acqu isitions and mergers had already been laid in the early 1990s before Schrempp had become Chairman of Daimler-Benz. Mercedes-Benz executives feared that their traditional upscale car range was reaching the limits of its market potential. Studies completed at that time indicated that Mercedes-Benz, which had sold just above 500,000 cars in 1993, would never be able to grow beyond sales of one million units annually. The companys traditional markets were mature and its Mercedes-Benz brand cost too much for customers in developing countries. Maintaining the premium status of the brand entailed restricted expansion. This could mean that the company might lose its competitive strengths in new technologies. Suppliers no longer wanted to grant Daimler-Benz the exclusive use of breakthroughs like intelligent cruise control systems for more than a few months. They instead preferred to get their money back faster by selling the latest technology to bigger producers such as Volkswagen or Genera l Motors. 1.6 Chrysler Chrysler made an impressive comeback from near-bankruptcy in the late 1970s. A special Federal Loan Guarantee Program supported by the U.S. government rescued it. In the early 1980s the company reinvented itself by streamlining its manufacturing operations. It reduced the white-collar force by half and the blue-collar force by a quarter. Furthermore, drastic price cuts for parts and services were negotiated establishing Chrysler as the industry benchmark standard for buying parts and components. Before the merger Chrysler was more profitable than Daimler-Benz earning $ 2.8 billion in 1997 on $ 61 billion in sales, whilst Daimler-Benz had earned $ 1.8 billion on $ 69 billion in sales. In 1987, the company acquired Renaults U.S. car operations, American Motors. An attempt to merge with Fiat failed in 1990, as did a hostile takeover bid by billionaire investor Kirk Kerkorian. In 1995 Chrysler and Daimler-Benz held talks about how to jointly expand their position in the Asian grow th market. As these talks did not come to any conclusions, Chrysler developed its Lone Star strategy, a low investment growth approach to foreign markets. Rather than build factories abroad the company would try to export cars that it produced in North America. But Chrysler discovered that it was too thinly staffed to deploy the managers needed around the world to speed up such sales. At the same time Chrysler was feeling the pressure from the demands of advanced technology. RD cost Chrysler more than its U.S. competitors because it made fewer vehicles over which to spread the cost. 1.7 PROBLEM STATEMENT The concept of merger and acquisition is very in today as most of the companies and sectors are performing it. Daimler Benz and Chrysler the automobile giants merged to form Daimler Chrysler. The researcher is keen to study post merger analysis and the problems faced as consequence of the merger. 1.8 RESEARCH QUESTIONS What was the post merger analysis of the merger? What were the problems faced as the result of the merger? 1.9 SIGNIFICANCE I was unable to locate any work done on mergers and acquisitions in automobile industry thats combined together. This research will be conducted considering the aspect of mergers and acquisitions in an automobile industry between Daimler Benz and Chrysler. 1.10 SCOPE OF STUDY The scope of the study is to evaluate the Daimler Chrysler merger. The research will focus on Daimler Benz and Chrysler the biggest giant in auto mobile industry. The research aim to analyze the post merger analysis and the problems faced as consequence of the merger 1.11 OBJECTIVES A clear and well developed objective makes all tasks easy. Since this research deals with the merger and acquisition in automobile industry between Daimler Benz and Chrysler, the objective of this study is as under: The objective is to study is: Post merger analysis Synergies and economy of scale Post merger business model Stock price before and after the merger Integration of accounting procedure Comparing market share of Daimler Chrysler with its competitors Problems faced as the consequence of merger Top management layoffs Coordination problems Communication problems Cultural conflicts merger Decline in stock prices after merger Decline in sale in Chrysler division.